Email Marketing

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day.  With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There’s a lot to consider on this front – from your subject line to your content, to the…

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles. In this article, we look at what email marketing templates are, some of the best email marketing templates and design examples to help you create successful email campaigns. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP…

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other…

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely. A number of technical measures,…

What Marketing tools are you using to grow your business? If you’re not using email, you’re missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical…