(SEO) Search Engine Optimization

Learn How to Outrank Your Rivals Using Basic SEO

Want to rank high on the search engine results pages (SERPs)? Before you call for expert help, assess yourself and your team’s capabilities. Do you have a solid foundation on your roles in search engine optimization (SEO)? Having good basic SEO skills can help you rank higher on the SERPs without needless spending or having to hire expert help. Consider these as your last resort; but, first, let this guide help boost your team’s basic SEO skills. Photo courtesy of Ciao Resende via Pexels.com…

What Is Technical SEO?

The most important aspect of search engine optimization (SEO) resides in your site’s technical infrastructure, which controls search engines’ ability to crawl your site and serves the web content that needs to be indexed. The health of your technical SEO determines whether your site is open for business or closed for the season. For example, if your site is invisible, too visible, unsecure, or too slow, search engines could pass your site by when they choose which sites to rank in the organic search…

What are the advantages of hiring an SEO company?

To achieve business goals, having a website has become a basic need for every business. To make website more visible in internet space, search engine optimization plays an important role. If you want to rank your website high, then you have to apply SEO techniques in the right way. But, the business owner has to focus on other aspects of the business also for better success. To get a high rank on Google, New York SEO Companies collaborate with the business and try all possibilities to…

5 SEO Wives’ Tales That Won’t Go Away

There’s a wives’ tale that white wine will remove a red-wine stain. Another claims that eating an apple a day will keep a doctor away. These myths persist despite a lack of evidence. Eating an apple every day has no bearing on the frequency of visits to a doctor. Many wives’ tales surround search engine optimization. The five below I hear the most from clients and other marketers. Many wives’ tales surround search engine optimization. SEO Wives’ Tales 1. Site traffic. Just recently I read…

Legal SEO: How To Attract Backlinks With Your Content

The American Bar Association estimates that there are over 1.3 million licensed attorneys in the United States. That’s a lot of competition. Even if you’re a local law firm that serves a specific geographic area, it’s still likely that you have competitors working to snatch up clients both online and offline. So, how do you stay competitive without blowing through your marketing budget? You harness the power of legal SEO. Legal SEO (search engine optimization) involves optimizing your website and online listings to attract organic…

Car Dealers need to better understand search engine optimization, expert says

Canadian auto dealers need to better understand search engine optimization to more effectively reach their customers — and should consider hiring an expert to help them — an industry expert says. Mindy Weinstein, founder and CEO of Market MindShift, a digital marketing boutique in Scottsdale, Ariz., said dealers are likely making some fundamental errors in how they use SEO, and not just because they are failing to use specific words or phrases. Weinstein, who spoke recently at the Kijiji Autos DealersTalk event in Toronto, said…

The Role of Structured Data in SEO Success

The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10…

Why SEO is an Essential Puzzle of Digital Marketing

Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., it almost sounds like we’re proposing a bowl of alphabet soup – hot,…

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website…

What You Need To Know About The Latest Local SEO Trends

If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? It’s up to you to provide great products and services. However, local SEO often determines whether or not people even step into your business in the first place.…