Social Marketing

Looking to update your social media marketing approach in 2020? This week, LinkedIn has published a simple, five-step checklist for social media marketing success, which is based on insights gleaned from its ‘Live with Marketers‘ podcast series. On ‘Live with Marketers‘, LinkedIn conducts interviews with a range of social media marketing experts, on topics ranging from brand storytelling to effective measurement and metrics. if you haven’t checked it out, it’s worth adding to your podcast rotation – you can access all the episodes of the podcast…

Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics. With the new year fast approaching, take the time during the quieter days of December to map out a social media marketing plan for 2020 with a list of tactics and goals that are actually attainable. Social media is a great way to build your brand, enhance your professional network and hopefully bring in new…

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming…

The rise of private messaging apps, purpose-led marketing, TikTok’s growing influence and changes to performance marketing have been listed as key trends to impact social marketing in 2020. Social media management platform Hootsuite surveyed of 3,110 marketers, interviewed industry analysts and conducted extensive research to predict the five trends that will be prevalent in the new year. Brands strike a balance between public and private engagement The rise of private behaviors like messaging has not diminished the importance of public social media feeds, which…

It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Yep, it’s prediction season, and with all the pundits and armchair experts coming out with their educated guesses on where things are…

Sign up for our daily digital & social marketing news briefing today, free. Each day, professionals of all seniority levels go online to ask their most urgent queries. We’ve aggregated this quarter’s most frequently asked digital marketing questions from across the internet and compiled the answers here for you. Right off the bat, it’s important to note that Google AdWords has been rebranded to Google Ads. With that out of the way, let’s address the difference between two of the best tools in any…

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Find out some of the numbers behind Black Friday and…

If you want to thrive in 2020, you need to adapt. Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social…