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If you have a website you probably know how important first impressions are when it comes to getting visitors to stay on your site and purchase your products or services. If your landing page, which is the first page visitors see when they land on your website, is not designed well you will loose a lot of sales because people will exit your site without giving it a chance. Proper landing page optimization will give your landing page the best possible chances for success in selling your product or service.

The best way to optimize your landing page is to try out a few designs to see which design features convert the best. Tweaking individual features to find which combinations work the best is very time consuming, however, and you can still loose out on many sales while you are in the process of testing all your different design elements. Doing A/B split testing is the most efficient way to find the most successful design elements for your landing page and there are landing page optimization programs that help to automate the process bringing you fast results so that you can get the most conversions possible.

A/B split testing is a simple concept and is easy to implement if you have the right tools. A/B split testing is simply the practice of taking two different versions of a landing page, an “A” version and a “B” version and comparing the conversions of each to see which design does the best. When you try to do A/B testing manually and compare two different versions of a page side by side it can be time consuming and you my not get accurate results if you do not ask enough people their opinion of if your changes are so small hat they are not easily noticeable. Changes that are not apparent within the first few seconds of viewing a page are usually not important enough to impact conversions.

A/B split testing preformed with a tool such as Google website optimizer is much easier than trying to do it yourself. Google will display both versions of your website and track the number of conversions each version gets. The number of URL clicks, purchases, phone calls or other action that you specify will be recorded for each version of your landing page so you can see which one converts the best. A/B split testing programs such as Google webpage optimizer make landing page optimization easy and take the guess work out of finding the most effecting landing page design.

Google webpage optimizer also tracks statistics such as the amount of traffic each web page version receives, their browsing path, history, and more. Google also makes sure each visitor continues to see the same version of the page using tracking cookies. If you are looking for an easy way to figure out how to best optimize your landing page a software tool such as the Google webpage optimizer can make A/B split testing easy for you. It takes the guesswork out of finding the best landing page design by giving you the facts and statistic for different versions of your webpage.